Choose quality and authenticity
and create and employer brand that fits your core values.
3 steps towards your Employer Brand
Create a unique
& inspiring EVP
We will draw up an internal and external inventory and define the key elements that will form your "Employer Value Proposition" (EVP), i.e. what makes you unique and inspiring as a company.
An effective employer brand is based on a strategy of (digital) content that authentically reflects your daily reality, that enhances the value of your internal employees and that makes people want to join you.
to your brand
An invisible brand is like a pearl in a closed shell: no one can admire it!
I help you identify the right channels, use social networks and get your messages to the right audiences according to your objectives.
Have you ever asked yourself, "Who's more important, your customers or your employees?" Your future employees may know your brand and your products, but do they really know you as an employer? The employer brand is the reason why someone wants to work for a company and why he/she stays there!
According to a LinkedIn study, 84% of employees would consider leaving their current job if they were offered another position with a company that has an excellent reputation!
To attract, retain and effectively manage people, HR teams need to gain more marketing knowledges. That's where I can help!
Selon l'étude menée par Harvard et le MIIT, une entreprise avec une marque employeur forte :
- DE COÛT DE RECRUTEMENT
COLLABORATEURS PLUS LOYAUX
I bring my expertise in digital marketing and communication to organizations and HR teams!
Thanks to my academic background and my 10 years of experience in the world of marketing and digital communication, working for and with HR teams, I have the opportunity today to put this double hat at the service of organisations that really want a change within their companies, towards a communication that is authentic, human and faithful to their values.
I am personally convinced that marketing and communication are powerful and efficient tools when they are used intelligently to achieve a clear and inspiring vision.
Creation of the employer brand of this famous watch factory. Video content, key messages, visibility:
I elaborated* with their team the whole strategy.
"Fanny has been with us since the beginning of the project. Through her professionalism and expertise, we were able to develop a new image for AP externally and above all,
to federate the existing employees, a priority for us."
Leila Claivaz, ex HR Audemars Piguet
For and by the HR ecosystem
Since 5 years, I organize trainings and events for HR.
HR Lab (2017 & 2018) is an innovating format that links collective intelligence, keynotes, hackatons, workshop, etc.
Disrupt HR (2017 - 2018 - 2019 ) in Lausanne & Zürich.
TruGeneva (since 2016)
The first Prix RH Numérique Suisse (2020)
Grâce à cette formation, vous apprendrez les fondamentaux pour mettre en place une stratégie de marque employeur unique, créer un EVP authentique et communiquer à l'interne et à l'externe afin de retenir et attirer les talents. Sortez du lot et montrez l'exemple.
APPRENEZ A COMMUNIQUER EFFICACEMENT
Lors de cette journée, vous allez acquérir les outils et stratégies de communication essentiels pour votre développement personnel et professionnel. Découvrez comment quelques astuces peuvent changer l'issue d'un échange, d'une négociation, d'une campagne ou même d'une simple relation.
RÉSEAUX SOCIAUX: CE QUE VOUS DEVEZ SAVOIR EN 2021
1/2 JOURNÉE OU 1 JOURNÉE
Le nombre de réseaux sociaux augmentent de jour en jour et très souvent, on ne sait plus comment faire pour garder le cap. Lors de cette formation, découvrez les réseaux sociaux à connaître aujourd'hui, apprenez à les utiliser et surtout, identifiez lesquels correspondent à vos besoins.